Embossed labels are a type of labelling featuring raised designs or text on the surface, creating a three-dimensional look and feel. This is achieved through an embossing process where labels are stamped with a custom-made die or plate that applies pressure to the material to raise it above its normal flatness. The result is a tactile and visually striking label that stands out. If you need to create new labels for your product, get in touch with a sticker labels printing service.

Materials Used in Embossed Labels

The materials used for making embossed labels typically include:

  • Metals (aluminium, brass, and stainless steel)
  • Paper
  • Cardstock
  • Plastic
  • Foil

Each material offers a different aesthetic and functional attribute, with some better suited for durability and others for premium presentation.

Common Uses

These labels are often used for the following:

  • Product branding
  • Wine and spirit bottles
  • Specialty food packaging
  • Health and beauty products
  • Event invitations
  • Business cards
  • Legal documents
  • Certificates

Advantages of Embossed Labels

Enhanced Texture:

The raised design of an embossed label adds a tactile element that encourages physical engagement with the product.

Visual Appeal:

Embossed labels add a sense of luxury and high-quality to a product, which can be beneficial in a competitive retail space.

Brand Identity:

Incorporating an emblem or logo into the raised design can strengthen brand recognition.


Embossing can be combined with other printing techniques such as foil stamping or ink printing to create a unique look.


Certain embossed labels, particularly those made from metal or high-grade plastics, are durable and can withstand harsh environments, making them suitable for various applications.

The Embossing Process

Creating an embossed label typically involves several steps:


A custom design is created, often by a graphic designer, tailored to the product or brand’s requirements.

Die Creation:

A die that matches the design is crafted. The die has the pattern to be embossed in reverse.


The labels material is stamped with the die. The pressure and heat applied cause the material to raise and take on the die’s shape.


Additional finishing touches, such as foil stamping or colour application, may be added to enhance the label’s aesthetics.


In conclusion, embossed labels are a distinctive choice for products and branding, offering both functional benefits and a boost in visual and tactile quality. Whether used for luxury goods, official documents, or high-end packaging, the texture and depth of an embossed label make it a memorable component of product presentation and design.

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